Brooke Sproc is the founder and owner of Future Florals. She graduated from UCF Rosen College of Hospitality management in 2007. When she’s not arranging flowers for your beautiful events, she’s spending time with her son Collin, 8. Every day she tries to take deep breaths and encourages others to do the same.


When did you first recognize you were passionate about floral arranging?

I had a tiny spark of interest ignite in college. I thought about places I might like to work, so I applied at a florist. It seemed like a fun and creative job, but they declined to take me on because I didn’t have any experience. The interest fizzled because I needed a job. More recently, I’d been doing some soul searching about what I wanted to do with my life. I wanted to do something creative, something I could work as a side hustle and build up to fully support my son and I.

My mom saw an ad on Facebook for an adult education floral arranging course through Broward schools. I signed us both up that night. Shortly after completing our 8-week course, I went to a floral wholesaler and bought a ton of flowers to just play around and experiment with. I made an Instagram and posted arrangements for sale. On April 1, I’ll celebrate my one-year anniversary! While I’m nowhere near where I’d like to be with this business yet, I’m persevering and hoping for the best.

Tell me about the time you opened yourself up and shared your gift with someone for the first time? What did that experience feel like?

The first time I posted my arrangements on Instagram was scary and exhilarating. I made a solid few sales from it, which was very exciting. But it was definitely a lesson in non-effective pricing—beginner problems!

Was there a specific person or thing that cultivated your unique gifting? If so, who/what was it?

My mom has always been very supportive of my creative endeavors. She attended the floral arrangement course with me. She is quality control and inspects and approves most arrangements before they’re delivered—the extra eye is helpful, most of the time.

I’ve also had several friends that have supported everything I’ve tried. I can’t emphasize enough how important it is to support your creative friends in any way that you can. If that means bartering for services (I traded my girlfriend flower crowns for my logo design), babysitting, buying their goods and services, recommending them to other friends outside their immediate network—anything you can do helps and strengthens our spirits to keep moving upward!

What advice would you give to someone who needs encouragement to share their gift?

Be committed to yourself. Don’t quit—just take breaks. Find other creatives to cultivate relationships with and support each other as best you can. You might think it’s the money you make (or you’re not making) that is the most important part of your precious little business, but I promise you it’s the friendships along the way. Everything else eventually falls into place. Let’s get coffee and chat sometime. No really, I’d love to get coffee with you!